Planfarm provides a one-stop professional service utilising Farm Business Consultants, Agronomists and Grain Marketers with hundreds of years’ combined experience in the Australian farming industry.
MBA (Marketing & Agribusiness)
B.Bus Agri (Hons)
Bill has significant professional expertise including government agency and within the private sector. He has also worked for over 20 years as a highly regarded Agronomist in WA’s Wheatbelt region.
Bill’s extensive experience, combined with the knowledge he’s gained from operating his own farm in the Shire of Cuballing, brings a unique skill set and offering to the Planfarm Group. Bill partners with clients to add value and premium return on investment across all sectors of farm business management and agronomy.
Bronson was a targeted recruit and joined Planfarm immediately upon graduation from Curtin University, where he successfully completed a Bachelor of Agribusiness. His final year of study included an internship with a farm management firm and bolstering his readiness for professional life. Bronson partners with our consultancy team and clients to manage review preparation and workflow operations.
Director of Farm Business Consulting & Farm Business Consultant
Cameron, a Planfarm director, is widely regarded as a leading expert in broadacre farming in the northern agricultural region (NAR). Cameron partners with clients, many of whom are amongst the state’s largest grain growers, to deliver detailed business analysis, budgeting, financing, business and production planning along with successfully leading many of them through the challenges of farm succession planning.
Farm Business Consultant & Horticulture Consultant
A strong interest in economics and biological sciences led Carter to Curtin University and a Bachelor of Agribusiness, which in turn led to a graduate role with Planfarm. Carter has developed valuable expertise on Horticulture and Broadacre farming through driving the preparation of Horticulture Benchmarks and Broadacre Benchmarks.
As Carter builds his knowledge and skillset of both Western Australian agriculture and Planfarm’s dynamic and diversified client base, he will also contribute to the future of our continual growth and improvement.
Prior to establishing his career in grain marketing, Chad was a professional farmer for 13 years primarily involved in broadacre cropping and livestock management. Since 2012, Chad has garnered an incredible wealth of experience and exposure to local and global grain markets and today partners with clients to provide unique support, strategic direction and advice.
Colin forms the very important nucleus of Planfarm and its varied professional divisions. He has significant expertise across a range of diverse business disciplines and partners with our entire team to develop and guide policies, procedures, efficiencies and indeed the integral direction of the Planfarm brand and ethos.
General Manager of Grain Marketing & Grain Marketing Advisor
With qualifications focusing on finance and economics and a background in banking, Emily joined Planfarm in 2012. Emily partners with clients to proffer expert grain marketing advice and individualised strategies to manage price risk, brokerage and position management and judicious leadership in the areas of global grain supply, demand and price.
Director of Grain Marketing, AFIM and Terrawise & Farm Business Consultant
B.Bus (ACC FIN)
Following a career in agricultural banking and finance, Eric joined Planfarm in 2004 and adds a wealth of experience to the group, both as an advisor and a valued Director. Eric partners with clients to provide management guidance, as well as being one of our key authorised grain marketing advisors.
Gerard has a diverse background in finance, farming, property and banking. He has held pivotal roles with high profile institutions such as Bankwest, where he was an agricultural consultant, and later switched to corporate finance. Aside from leading the Planfarm board, Gerard has significant personal interests including farm businesses and sits on several boards.
Before joining Planfarm in 2009, Glen enjoyed a successful career with NAB Agribusiness. Today, Glen uses his financial expertise to partner with our clients and provide exceptional advice in business analysis, budgeting, benchmarking, commodity marketing, property and strategic planning.
Planfarm Managing Director, Farm Business Consultant & Horticulture Consultant
Graeme is charged with leading the strategic direction and decisions of Planfarm and additionally partners with clients to ensure they achieve long-term, rewarding outcomes across their entire agri-business. Graeme is renowned for having developed the ‘Planfarm Benchmarks’, now the largest and most comprehensive of its kind in Australia, with cutting edge analysis derived from over 500 broadacre farm businesses in WA.
Post academia, Hannah launched her professional career with global accounting and business services firm, RSM. Just one of nine individuals selected nationally by Meat & Livestock Australia to participate in a Livestock Internship, Hannah joined Planfarm in 2015 and now partners with our team to provides brilliant administrative guidance, benchmarking and business review preparation.
Jacquie’s agricultural journey began in 2000 with the Australian Wheat Board – evolving into a Grain Marketing Advisor role which sees her years of industry experience benefit growers across WA. Highly engaged and motivated, Jacquie partners with growers to provide tailored grain strategies in line with current local and global environments.
Director of Grain Marketing & Grain Marketing Advisor
Jerome has more than 10 years of experience as a grain marketing advisor and partners with his clients to provide tailored advice, management and analysis, including strategy, brokerage and derivatives trades. Born into a farming enterprise in Mullewa (WA), Jerome previously held an area management position within AWB. Jerome has also performed voluntary roles with the WAFarmers Grains Council and GRDC, and completed a Nuffield Fellowship. Jerome is an authorised AFS representative for dealing in grain derivatives and foreign exchange.
Karen’s previous banking management skills have provided Planfarm with a highly skilled accounts employee to manage the creditors and debtors and invoicing throughout the entire Planfarm group. Based out of Planfarm's Northam office, Karen is essential in providing valuable consultant support as well as being responsible for the Planfarm groups wages. Karen provides input on HR, consultants farm business budgets, and management of Planfarm's herbicide app.
From a Mid-West farming background, Marnie worked all over WA before settling in Geraldton. Here she puts her qualification in Business Management to excellent use, supporting the Geraldton offices’ Business Consultants and Agronomists throughout the year as well as publishing Planfarm's various newsletters, media releases and event flyers, coordinating Planfarm’s various social media and communication platforms, and providing assistance across all things Planfarm Academy.
Nic proffers in-depth and wide-ranging expertise in all aspects of grain marketing including brokerage, strategy, individual market planning, logistics and market analysis.
Nic partners with clients to create rewarding and enduring relationships, as well as an extremely high level of informed grain marketing advice and general farm business strategy.
Nick has enjoyed a brilliantly diverse career, beginning as a Project Biologist where he led agronomic research trials, through to the state management of Pacific Seeds’ canola division, to National Marketing Coordinator and Senior Marketing Manager (WA) with wheat breeding company, Australian Grain Technologies. Today, Nick partners with clients to share his expertise in grain marketing and farm business analysis, based on profit targets with return optimisation through depth of knowledge in cropping and livestock production systems.
An experienced Agronomist with international experience ranging from the efficacy of harvest weed seed control to the development of herbicide resistance traits in sunflowers and sorghum, Nick adds a fantastic dynamic to our Agronomy team. Still completing various academic undertakings whilst working, Nick partners with clients and his peers to impart valuable, current advice and a level of unparalleled professional support.
Director of Horticulture, Horticulture Consultant & Farm Business Consultant
B.Sc Agri (Hons)
Paul is one of the state’s most respected pasture and livestock systems Agronomist's and brings to Planfarm a wealth of experience in integrated operational management and sustainability. Before joining our board, Paul held senior management roles with ag giant, CSBP. Today, Paul partners with clients to deliver outstanding support, advice and analysis across the full agri-business spectrum. He also proffers significant experience in family succession planning and sits on several client advisory boards.
B.Sc Agri (Hons)
One of Western Australia’s highest-profile agricultural experts, Peter has developed and lead the implementation of the hugely successful ‘Planfarm Academy’. An acknowledged herbicide-resistant weed expert, Peter partners with clients to share his invaluable research and management experience, improving the outcome for farm businesses throughout Australia.
B.Com (Econ & Bank)
Prior to joining Planfarm in 2016, Pierre built a successful career in banking and finance, specialising in agriculture and covering disciplines including broadacre, livestock, feedlots and processing. Today, Pierre partners with clients to provide whole of business advice and analysis, taking the physical and financial data from operations and considering key performance points to assist in continual improvement.
Rachael’s meticulous nature and previous banking experience has ensured she is a highly valued member of Planfarm's Narrogin team, fulfilling a range of administrative roles, including Consultant support, budget coordination and preparation, and internal training for Planfarm's support team members including the graduate program. Rachael’s highly credentialled and regarded administrative skills are utilised by many of her Planfarm teammates throughout all the offices in WA to great effect.
With more than 30 years of industry experience, inclusive of both research and senior management roles in high profile, publicly listed enterprise, Richard is one of Western Australia’s leading Agronomists and partners with our clients and industry bodies to provide blue-chip, independent technical advice and corporate leadership.
B.Sc Agri (Hons)
Rob brings to Planfarm an enviable professional history spanning more than 20 years. Beginning as a Research Economist with the Department of Agriculture, he later took on a role for almost a decade as an Agronomist with Elders before reverting to economic research where he specialised in the economics of crop protection and innovative livestock management options. Today, Rob is well known in the industry particularly in the northern agricultural region with clients right across the Geraldton zone. He applies his unique experience to partner with clients to deliver outstanding results, service and support.
A graduate consultant and an exciting component of Planfarm’s future, Sang began her professional journey whilst still at school, in year twelve winning a coveted PICSE scholarship, and later completing a Bachelor of Agribusiness. Using her enthusiasm, academic prowess and professional experience, Sang partners with the Planfarm team and clients to provide cutting edge, current advice and analysis.
Following an extensive banking background, Shirley is now an essential component of the Narrogin office's Admin team. Shirley works on Planfarm Marketing's compliance and accounting as well as handling budget bookings and coordination and Consultant support. Shirley’s excellent communicative and client liaison skills ensure every visitor to the Narrogin office experiences a professional and warm and friendly visit to Planfarm.
Farm Business Consultant & Grain Marketing Advisor
Steve has enjoyed a successful career that began in commercial banking, eventually leading to his last role with Rabobank. In this role, he supplemented his passion for agriculture with a strong understanding of sustainable farm systems, profit drivers, price risk management and long-term business strategy. Joining Planfarm in 2019, Steve partners with clients to provide valuable performance analysis, strategic/capital planning and development of business capacity.
B.Sc Agri Econ (Hons)
Prior to joining Planfarm, Tyson worked with prominent Australian grain accumulation and export business, Plum Grove. In this role, he was responsible for managing grain pool products in several states, gaining extensive experience in global grain markets, commodity trading and risk management. These are just some of the skills he has brought with him to Planfarm, where he partners with agribusiness clients from a number of sectors to deliver business analysis, advice and support.
Grad Dip Fin Plan
Walter is a highly respected and experienced agricultural expert and long-term member of Planfarm. Walter partners with clients to provide critical expertise and guidance in business goal setting, financial and farm production planning. He is also particularly adept in the areas of succession planning, property purchase feasibility analysis and the assessment of leasing and share-farming opportunities.
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We’ve had the principal farm for 80 years and, like any business, you can get a little comfortable. Partnering with Planfarm gives us another perspective and allows smarter, independent decision making and analysis. We better understand the profit drivers in our business which has led to the opportunity to expand our operation via acquisition and lease.
– James and Margaret Couper
We moved from South Africa two years ago, as potato and summer crop farmers, broadacre grain and sheep was a whole new experience. My son JP has taken on the full responsibility of farming our farm after the loss of my husband in South Africa only weeks before we moved. Planfarm have been critical in strategic planning and educating us on Australian farming conditions and accessing and building historical production records. Planfarm is an important factor in our succession planning as our situation is not a simple, standard plan, their role is vital for our future as a young family.
– Samantha Van De Velde
We’ve partnered with Planfarm for three generations. They help to keep us level headed and to approach farm operations, succession planning and general business with a balanced view. They are a great sounding board for our ideas and bring many of their own to the table. Importantly, Planfarm’s historical records of the business allow us to review data and make informed decisions. I’ve also participated in Planfarm Academy which has been very beneficial.
– Paul Ward