About Us

The Planfarm Story

STEVE, JAMES AND MATT COUPER WITH PLANFARM CONSULTANT GLEN BRAYSHAW

Pictured on the Couper family farm, ‘Couper Brothers’, located in Dowerin. The Couper family partnered with Planfarm in 2013.

In WA’s Wheatbelt c.1974, three wise New Zealanders banded together with the beginnings of a plan.

It was to elevate modern farming and business management skills within the state’s agricultural sector. Working with various community groups and having the support of the University of Western Australia (UWA), founders Ken Boughton, Peter Falconer and John Abbie initially focused on farm budgeting and the introduction of improved crop and livestock husbandry, each with the aim of improving profitability. Long story short, they were highly successful, the sector liked what it saw and, as we do in agriculture, shared stories.

PETER FALCONER AND JOHN ABBIE

Two of the three original Planfarm founders.

Today, still working to a plan, we work with more than 500 farm businesses, many of whom are Australia’s very best and each on a professional journey of continuous and collaborative improvement. Our services, like our team and client base, have grown to cover most specialist industry areas, including farm business consulting, agronomy, grain marketing and full-scope investment and financial consultancy. Planfarm’s level of corporate and on-farm sophistication, and our ability to quickly and competently adapt to ever-moving market environments is unparalleled, anywhere in Australia.

Many of the country’s major banks continue to refer their customers to Planfarm to assist in lifting their performance, and over the years we have carried out work for industry bodies such as the Grains Research and Development Corporation, Meat and Livestock Australia, the Department of Primary Industry and Regional Development, UWA and CSIRO. Whilst our corporate footprint continues to expand throughout Australia, our plan hasn’t changed dramatically from its origins back in 1974.

Deliver value to clients, be at the forefront of everything we do, be good agricultural citizens and most importantly, love what we do.

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The Planfarm App is an interactive resource packed with the agricultural expertise of the Planfarm team and greater farming community. We regularly post the latest updates/information in regards to Australian farming, and users can contribute ideas and ask questions via the Community Chat. You don’t have to be a Planfarm client to access the app, and it’s totally free.

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Client Testimonials

We’ve had the principal farm for 80 years and, like any business, you can get a little comfortable. Partnering with Planfarm gives us another perspective and allows smarter, independent decision making and analysis. We better understand the profit drivers in our business which has led to the opportunity to expand our operation via acquisition and lease.

– James and Margaret Couper

We moved from South Africa two years ago, as potato and summer crop farmers, broadacre grain and sheep was a whole new experience. My son JP has taken on the full responsibility of farming our farm after the loss of my husband in South Africa only weeks before we moved. Planfarm have been critical in strategic planning and educating us on Australian farming conditions and accessing and building historical production records. Planfarm is an important factor in our succession planning as our situation is not a simple, standard plan, their role is vital for our future as a young family.

– Samantha Van De Velde

We’ve partnered with Planfarm for three generations. They help to keep us level headed and to approach farm operations, succession planning and general business with a balanced view. They are a great sounding board for our ideas and bring many of their own to the table. Importantly, Planfarm’s historical records of the business allow us to review data and make informed decisions. I’ve also participated in Planfarm Academy which has been very beneficial.

– Paul Ward